Cohort raises €3.2m in seed funding
Founded early 2022 by Séraphie de Tracy and Nathan Barraillé, Cohort is a Web3 SaaS solution based in France. The platform uses NFTs (Non-Fungible Token) to help brands create innovate experiences and products without any tech or large time commitment. Launched within the 3Founders studio, Cohort has now over 15 customers in France and in the US. More information on: www.cohort.xyz
Cohort raises €3.2m in seed funding
Cohort is leveraging Web3 to push relationship between brands and customers to the next level
- Since its creation in March 2022, Cohort has signed 15+ clients in France and in the US including Etam, Adore Me, Socque Paris and L’Atelier Shelter
- The company’s business traction and seed funding demonstrate the tangible benefits Web3 brings to the marketing industry
- Cohort will use the funds to hire new team members, aiming to triple the team’s size in the coming 12 months, and boost its sales effort and product innovation to address the growing business demand
Paris, February 1st 2023 – Cohort, the customer engagement platform powered by NFTs, announced a €3.2 million seed funding led by IRIS alongside Axeleo Capital, with participation from 3founders (Hexa) as well as leading business angels such as Camille Tyan (Payplug), Guillaume Princen (Stripe), Brian O’Hagan (Sorare), and Marianne Gosset (The Socialite Family).
The funding round will allow the company co-founded by Séraphie de Tracy and Nathan Barraillé to accelerate its sales expansion in France and abroad, and grow its product and tech teams.
Cohort is leveraging Web3 to push relationship between brands and customers to the next level
Cohort’s NFT-powered platform provides a novel approach to marketing and demonstrates that web3 technology can result in practical benefits rather than just speculation. The start-up developed a SaaS-based solution that helps global and local brands create innovative experiences around their products, going beyond the usual membership card or loyalty points.
Brands can now offer, at scale, exclusive limited editions, unique services linked to a product, VIP experiences, and much more, to customers who increasingly expect more from their preferred brands. Relying on built-in privacy, Cohort guarantees that data and assets are owned by the user: customers can decide when and where to share their data with brands and businesses.
Séraphie de Tracy, co-founder and CEO of Cohort mentions: “A new era of customer engagement is emerging: customers demand more from brands and desire greater control over their data. Web3 is providing marketers with a unique opportunity to upgrade their proven marketing tactics in this new environment. With Cohort, brands can unlock a new stage of customer experience: offer a new class of hybrid products mixing physical and digital, provide exclusive membership to their communities, push collaborations across brands to new levels and create social dynamics around their digital assets, helping both acquisition and retention. Marketing as we know it is being completely reinvented - for the better.”
NFT and Web3 seemed to be a thing for marketing executives and tech fans only. With Cohort, NFT-powered experiences and products can now enter the mainstream.
Making web3 accessible to all brands and their customers with a unique “no code, no crypto, no wallet” solution
Today, only large companies and web3 native brands have access to NFT-powered marketing solutions, due to the cost and time commitment. Cohort’s technology makes web3 accessible to all brands and customers by removing barriers to adoption with a “no-code, no-crypto, no-wallet” solution.
Companies can launch NFT-powered campaigns in just a few hours and do not need to have any prior knowledge of crypto or even own a digital wallet. Cohort developed an array of integrations, including Salesforce and Shopify, enabling brands to offer their campaigns through their current channels.
Prominent fashion and lifestyle brands such as Etam, Socque Paris and L’Atelier Shelter, already launched campaigns with Cohort to celebrate a key brand moment and acquire new customers, create add ons and services attached to a physical product, or launch personalized loyalty and rewards schemes.
Camille Cour, founder of Socque Paris, sustainable shoe brand for women, confirms: “At the end of 2022, we launched the first pair of shoes with a lifetime guarantee in partnership with Cohort. This initiative, based on a warranty certificate in the form of an NFT, was part of our desire to offer our customers innovative experiences around sustainable fashion. Just by showing the NFT certificate at our partner shoemakers our customer gets the right to lifetime repair for free. The same NFT unlocks advantages on our online store. The Cohort solution, both turnkey and flexible, allowed us to implement it very quickly with a fluid and totally secure customer journey.”
This seed round will fund investments in sales marketing and the recruitment of key team members, including sales executives, product experts and developers, tripling the size of the team in the next 12 months.
“After only a few months of operation, we received extraordinary market feedback from brands and even more importantly from their end customers. Cohort is leading a new wave of digital engagement, and this funding will allow us to keep our product leadership and to fulfill our vision: reinvent the customer relationship both online and offline,” adds Séraphie de Tracy, cofounder and CEO.
For Gil Doukhan, Partner at IRIS, “Web3 is a buzz word every investor and marketing expert has heard of but making it real and useful for customers around the world is a challenge Cohort is tackling with success. We are proud to support entrepreneurs who come from web3 and have built big software platforms in the traditional world, as they are the best positioned to address this subject.”
- Since its creation in March 2022, Cohort has signed 15+ clients in France and in the US including Etam, Adore Me, Socque Paris and L’Atelier Shelter
- The company’s business traction and seed funding demonstrate the tangible benefits Web3 brings to the marketing industry
- Cohort will use the funds to hire new team members, aiming to triple the team’s size in the coming 12 months, and boost its sales effort and product innovation to address the growing business demand
Paris, February 1st 2023 – Cohort, the customer engagement platform powered by NFTs, announced a €3.2 million seed funding led by IRIS alongside Axeleo Capital, with participation from 3founders (Hexa) as well as leading business angels such as Camille Tyan (Payplug), Guillaume Princen (Stripe), Brian O’Hagan (Sorare), and Marianne Gosset (The Socialite Family).
The funding round will allow the company co-founded by Séraphie de Tracy and Nathan Barraillé to accelerate its sales expansion in France and abroad, and grow its product and tech teams.
Cohort is leveraging Web3 to push relationship between brands and customers to the next level
Cohort’s NFT-powered platform provides a novel approach to marketing and demonstrates that web3 technology can result in practical benefits rather than just speculation. The start-up developed a SaaS-based solution that helps global and local brands create innovative experiences around their products, going beyond the usual membership card or loyalty points.
Brands can now offer, at scale, exclusive limited editions, unique services linked to a product, VIP experiences, and much more, to customers who increasingly expect more from their preferred brands. Relying on built-in privacy, Cohort guarantees that data and assets are owned by the user: customers can decide when and where to share their data with brands and businesses.
Séraphie de Tracy, co-founder and CEO of Cohort mentions: “A new era of customer engagement is emerging: customers demand more from brands and desire greater control over their data. Web3 is providing marketers with a unique opportunity to upgrade their proven marketing tactics in this new environment. With Cohort, brands can unlock a new stage of customer experience: offer a new class of hybrid products mixing physical and digital, provide exclusive membership to their communities, push collaborations across brands to new levels and create social dynamics around their digital assets, helping both acquisition and retention. Marketing as we know it is being completely reinvented - for the better.”
NFT and Web3 seemed to be a thing for marketing executives and tech fans only. With Cohort, NFT-powered experiences and products can now enter the mainstream.
Making web3 accessible to all brands and their customers with a unique “no code, no crypto, no wallet” solution
Today, only large companies and web3 native brands have access to NFT-powered marketing solutions, due to the cost and time commitment. Cohort’s technology makes web3 accessible to all brands and customers by removing barriers to adoption with a “no-code, no-crypto, no-wallet” solution.
Companies can launch NFT-powered campaigns in just a few hours and do not need to have any prior knowledge of crypto or even own a digital wallet. Cohort developed an array of integrations, including Salesforce and Shopify, enabling brands to offer their campaigns through their current channels.
Prominent fashion and lifestyle brands such as Etam, Socque Paris and L’Atelier Shelter, already launched campaigns with Cohort to celebrate a key brand moment and acquire new customers, create add ons and services attached to a physical product, or launch personalized loyalty and rewards schemes.
Camille Cour, founder of Socque Paris, sustainable shoe brand for women, confirms: “At the end of 2022, we launched the first pair of shoes with a lifetime guarantee in partnership with Cohort. This initiative, based on a warranty certificate in the form of an NFT, was part of our desire to offer our customers innovative experiences around sustainable fashion. Just by showing the NFT certificate at our partner shoemakers our customer gets the right to lifetime repair for free. The same NFT unlocks advantages on our online store. The Cohort solution, both turnkey and flexible, allowed us to implement it very quickly with a fluid and totally secure customer journey.”
This seed round will fund investments in sales marketing and the recruitment of key team members, including sales executives, product experts and developers, tripling the size of the team in the next 12 months.
“After only a few months of operation, we received extraordinary market feedback from brands and even more importantly from their end customers. Cohort is leading a new wave of digital engagement, and this funding will allow us to keep our product leadership and to fulfill our vision: reinvent the customer relationship both online and offline,” adds Séraphie de Tracy, cofounder and CEO.
For Gil Doukhan, Partner at IRIS, “Web3 is a buzz word every investor and marketing expert has heard of but making it real and useful for customers around the world is a challenge Cohort is tackling with success. We are proud to support entrepreneurs who come from web3 and have built big software platforms in the traditional world, as they are the best positioned to address this subject.”
- Since its creation in March 2022, Cohort has signed 15+ clients in France and in the US including Etam, Adore Me, Socque Paris and L’Atelier Shelter
- The company’s business traction and seed funding demonstrate the tangible benefits Web3 brings to the marketing industry
- Cohort will use the funds to hire new team members, aiming to triple the team’s size in the coming 12 months, and boost its sales effort and product innovation to address the growing business demand
Paris, February 1st 2023 – Cohort, the customer engagement platform powered by NFTs, announced a €3.2 million seed funding led by IRIS alongside Axeleo Capital, with participation from 3founders (Hexa) as well as leading business angels such as Camille Tyan (Payplug), Guillaume Princen (Stripe), Brian O’Hagan (Sorare), and Marianne Gosset (The Socialite Family).
The funding round will allow the company co-founded by Séraphie de Tracy and Nathan Barraillé to accelerate its sales expansion in France and abroad, and grow its product and tech teams.
Cohort is leveraging Web3 to push relationship between brands and customers to the next level
Cohort’s NFT-powered platform provides a novel approach to marketing and demonstrates that web3 technology can result in practical benefits rather than just speculation. The start-up developed a SaaS-based solution that helps global and local brands create innovative experiences around their products, going beyond the usual membership card or loyalty points.
Brands can now offer, at scale, exclusive limited editions, unique services linked to a product, VIP experiences, and much more, to customers who increasingly expect more from their preferred brands. Relying on built-in privacy, Cohort guarantees that data and assets are owned by the user: customers can decide when and where to share their data with brands and businesses.
Séraphie de Tracy, co-founder and CEO of Cohort mentions: “A new era of customer engagement is emerging: customers demand more from brands and desire greater control over their data. Web3 is providing marketers with a unique opportunity to upgrade their proven marketing tactics in this new environment. With Cohort, brands can unlock a new stage of customer experience: offer a new class of hybrid products mixing physical and digital, provide exclusive membership to their communities, push collaborations across brands to new levels and create social dynamics around their digital assets, helping both acquisition and retention. Marketing as we know it is being completely reinvented - for the better.”
NFT and Web3 seemed to be a thing for marketing executives and tech fans only. With Cohort, NFT-powered experiences and products can now enter the mainstream.
Making web3 accessible to all brands and their customers with a unique “no code, no crypto, no wallet” solution
Today, only large companies and web3 native brands have access to NFT-powered marketing solutions, due to the cost and time commitment. Cohort’s technology makes web3 accessible to all brands and customers by removing barriers to adoption with a “no-code, no-crypto, no-wallet” solution.
Companies can launch NFT-powered campaigns in just a few hours and do not need to have any prior knowledge of crypto or even own a digital wallet. Cohort developed an array of integrations, including Salesforce and Shopify, enabling brands to offer their campaigns through their current channels.
Prominent fashion and lifestyle brands such as Etam, Socque Paris and L’Atelier Shelter, already launched campaigns with Cohort to celebrate a key brand moment and acquire new customers, create add ons and services attached to a physical product, or launch personalized loyalty and rewards schemes.
Camille Cour, founder of Socque Paris, sustainable shoe brand for women, confirms: “At the end of 2022, we launched the first pair of shoes with a lifetime guarantee in partnership with Cohort. This initiative, based on a warranty certificate in the form of an NFT, was part of our desire to offer our customers innovative experiences around sustainable fashion. Just by showing the NFT certificate at our partner shoemakers our customer gets the right to lifetime repair for free. The same NFT unlocks advantages on our online store. The Cohort solution, both turnkey and flexible, allowed us to implement it very quickly with a fluid and totally secure customer journey.”
This seed round will fund investments in sales marketing and the recruitment of key team members, including sales executives, product experts and developers, tripling the size of the team in the next 12 months.
“After only a few months of operation, we received extraordinary market feedback from brands and even more importantly from their end customers. Cohort is leading a new wave of digital engagement, and this funding will allow us to keep our product leadership and to fulfill our vision: reinvent the customer relationship both online and offline,” adds Séraphie de Tracy, cofounder and CEO.
For Gil Doukhan, Partner at IRIS, “Web3 is a buzz word every investor and marketing expert has heard of but making it real and useful for customers around the world is a challenge Cohort is tackling with success. We are proud to support entrepreneurs who come from web3 and have built big software platforms in the traditional world, as they are the best positioned to address this subject.”
Founded early 2022 by Séraphie de Tracy and Nathan Barraillé, Cohort is a Web3 SaaS solution based in France. The platform uses NFTs (Non-Fungible Token) to help brands create innovate experiences and products without any tech or large time commitment. Launched within the 3Founders studio, Cohort has now over 15 customers in France and in the US. More information on: www.cohort.xyz
Cohort raises €3.2m in seed funding
Cohort is leveraging Web3 to push relationship between brands and customers to the next level
- Since its creation in March 2022, Cohort has signed 15+ clients in France and in the US including Etam, Adore Me, Socque Paris and L’Atelier Shelter
- The company’s business traction and seed funding demonstrate the tangible benefits Web3 brings to the marketing industry
- Cohort will use the funds to hire new team members, aiming to triple the team’s size in the coming 12 months, and boost its sales effort and product innovation to address the growing business demand
Paris, February 1st 2023 – Cohort, the customer engagement platform powered by NFTs, announced a €3.2 million seed funding led by IRIS alongside Axeleo Capital, with participation from 3founders (Hexa) as well as leading business angels such as Camille Tyan (Payplug), Guillaume Princen (Stripe), Brian O’Hagan (Sorare), and Marianne Gosset (The Socialite Family).
The funding round will allow the company co-founded by Séraphie de Tracy and Nathan Barraillé to accelerate its sales expansion in France and abroad, and grow its product and tech teams.
Cohort is leveraging Web3 to push relationship between brands and customers to the next level
Cohort’s NFT-powered platform provides a novel approach to marketing and demonstrates that web3 technology can result in practical benefits rather than just speculation. The start-up developed a SaaS-based solution that helps global and local brands create innovative experiences around their products, going beyond the usual membership card or loyalty points.
Brands can now offer, at scale, exclusive limited editions, unique services linked to a product, VIP experiences, and much more, to customers who increasingly expect more from their preferred brands. Relying on built-in privacy, Cohort guarantees that data and assets are owned by the user: customers can decide when and where to share their data with brands and businesses.
Séraphie de Tracy, co-founder and CEO of Cohort mentions: “A new era of customer engagement is emerging: customers demand more from brands and desire greater control over their data. Web3 is providing marketers with a unique opportunity to upgrade their proven marketing tactics in this new environment. With Cohort, brands can unlock a new stage of customer experience: offer a new class of hybrid products mixing physical and digital, provide exclusive membership to their communities, push collaborations across brands to new levels and create social dynamics around their digital assets, helping both acquisition and retention. Marketing as we know it is being completely reinvented - for the better.”
NFT and Web3 seemed to be a thing for marketing executives and tech fans only. With Cohort, NFT-powered experiences and products can now enter the mainstream.
Making web3 accessible to all brands and their customers with a unique “no code, no crypto, no wallet” solution
Today, only large companies and web3 native brands have access to NFT-powered marketing solutions, due to the cost and time commitment. Cohort’s technology makes web3 accessible to all brands and customers by removing barriers to adoption with a “no-code, no-crypto, no-wallet” solution.
Companies can launch NFT-powered campaigns in just a few hours and do not need to have any prior knowledge of crypto or even own a digital wallet. Cohort developed an array of integrations, including Salesforce and Shopify, enabling brands to offer their campaigns through their current channels.
Prominent fashion and lifestyle brands such as Etam, Socque Paris and L’Atelier Shelter, already launched campaigns with Cohort to celebrate a key brand moment and acquire new customers, create add ons and services attached to a physical product, or launch personalized loyalty and rewards schemes.
Camille Cour, founder of Socque Paris, sustainable shoe brand for women, confirms: “At the end of 2022, we launched the first pair of shoes with a lifetime guarantee in partnership with Cohort. This initiative, based on a warranty certificate in the form of an NFT, was part of our desire to offer our customers innovative experiences around sustainable fashion. Just by showing the NFT certificate at our partner shoemakers our customer gets the right to lifetime repair for free. The same NFT unlocks advantages on our online store. The Cohort solution, both turnkey and flexible, allowed us to implement it very quickly with a fluid and totally secure customer journey.”
This seed round will fund investments in sales marketing and the recruitment of key team members, including sales executives, product experts and developers, tripling the size of the team in the next 12 months.
“After only a few months of operation, we received extraordinary market feedback from brands and even more importantly from their end customers. Cohort is leading a new wave of digital engagement, and this funding will allow us to keep our product leadership and to fulfill our vision: reinvent the customer relationship both online and offline,” adds Séraphie de Tracy, cofounder and CEO.
For Gil Doukhan, Partner at IRIS, “Web3 is a buzz word every investor and marketing expert has heard of but making it real and useful for customers around the world is a challenge Cohort is tackling with success. We are proud to support entrepreneurs who come from web3 and have built big software platforms in the traditional world, as they are the best positioned to address this subject.”
- Since its creation in March 2022, Cohort has signed 15+ clients in France and in the US including Etam, Adore Me, Socque Paris and L’Atelier Shelter
- The company’s business traction and seed funding demonstrate the tangible benefits Web3 brings to the marketing industry
- Cohort will use the funds to hire new team members, aiming to triple the team’s size in the coming 12 months, and boost its sales effort and product innovation to address the growing business demand
Paris, February 1st 2023 – Cohort, the customer engagement platform powered by NFTs, announced a €3.2 million seed funding led by IRIS alongside Axeleo Capital, with participation from 3founders (Hexa) as well as leading business angels such as Camille Tyan (Payplug), Guillaume Princen (Stripe), Brian O’Hagan (Sorare), and Marianne Gosset (The Socialite Family).
The funding round will allow the company co-founded by Séraphie de Tracy and Nathan Barraillé to accelerate its sales expansion in France and abroad, and grow its product and tech teams.
Cohort is leveraging Web3 to push relationship between brands and customers to the next level
Cohort’s NFT-powered platform provides a novel approach to marketing and demonstrates that web3 technology can result in practical benefits rather than just speculation. The start-up developed a SaaS-based solution that helps global and local brands create innovative experiences around their products, going beyond the usual membership card or loyalty points.
Brands can now offer, at scale, exclusive limited editions, unique services linked to a product, VIP experiences, and much more, to customers who increasingly expect more from their preferred brands. Relying on built-in privacy, Cohort guarantees that data and assets are owned by the user: customers can decide when and where to share their data with brands and businesses.
Séraphie de Tracy, co-founder and CEO of Cohort mentions: “A new era of customer engagement is emerging: customers demand more from brands and desire greater control over their data. Web3 is providing marketers with a unique opportunity to upgrade their proven marketing tactics in this new environment. With Cohort, brands can unlock a new stage of customer experience: offer a new class of hybrid products mixing physical and digital, provide exclusive membership to their communities, push collaborations across brands to new levels and create social dynamics around their digital assets, helping both acquisition and retention. Marketing as we know it is being completely reinvented - for the better.”
NFT and Web3 seemed to be a thing for marketing executives and tech fans only. With Cohort, NFT-powered experiences and products can now enter the mainstream.
Making web3 accessible to all brands and their customers with a unique “no code, no crypto, no wallet” solution
Today, only large companies and web3 native brands have access to NFT-powered marketing solutions, due to the cost and time commitment. Cohort’s technology makes web3 accessible to all brands and customers by removing barriers to adoption with a “no-code, no-crypto, no-wallet” solution.
Companies can launch NFT-powered campaigns in just a few hours and do not need to have any prior knowledge of crypto or even own a digital wallet. Cohort developed an array of integrations, including Salesforce and Shopify, enabling brands to offer their campaigns through their current channels.
Prominent fashion and lifestyle brands such as Etam, Socque Paris and L’Atelier Shelter, already launched campaigns with Cohort to celebrate a key brand moment and acquire new customers, create add ons and services attached to a physical product, or launch personalized loyalty and rewards schemes.
Camille Cour, founder of Socque Paris, sustainable shoe brand for women, confirms: “At the end of 2022, we launched the first pair of shoes with a lifetime guarantee in partnership with Cohort. This initiative, based on a warranty certificate in the form of an NFT, was part of our desire to offer our customers innovative experiences around sustainable fashion. Just by showing the NFT certificate at our partner shoemakers our customer gets the right to lifetime repair for free. The same NFT unlocks advantages on our online store. The Cohort solution, both turnkey and flexible, allowed us to implement it very quickly with a fluid and totally secure customer journey.”
This seed round will fund investments in sales marketing and the recruitment of key team members, including sales executives, product experts and developers, tripling the size of the team in the next 12 months.
“After only a few months of operation, we received extraordinary market feedback from brands and even more importantly from their end customers. Cohort is leading a new wave of digital engagement, and this funding will allow us to keep our product leadership and to fulfill our vision: reinvent the customer relationship both online and offline,” adds Séraphie de Tracy, cofounder and CEO.
For Gil Doukhan, Partner at IRIS, “Web3 is a buzz word every investor and marketing expert has heard of but making it real and useful for customers around the world is a challenge Cohort is tackling with success. We are proud to support entrepreneurs who come from web3 and have built big software platforms in the traditional world, as they are the best positioned to address this subject.”
- Since its creation in March 2022, Cohort has signed 15+ clients in France and in the US including Etam, Adore Me, Socque Paris and L’Atelier Shelter
- The company’s business traction and seed funding demonstrate the tangible benefits Web3 brings to the marketing industry
- Cohort will use the funds to hire new team members, aiming to triple the team’s size in the coming 12 months, and boost its sales effort and product innovation to address the growing business demand
Paris, February 1st 2023 – Cohort, the customer engagement platform powered by NFTs, announced a €3.2 million seed funding led by IRIS alongside Axeleo Capital, with participation from 3founders (Hexa) as well as leading business angels such as Camille Tyan (Payplug), Guillaume Princen (Stripe), Brian O’Hagan (Sorare), and Marianne Gosset (The Socialite Family).
The funding round will allow the company co-founded by Séraphie de Tracy and Nathan Barraillé to accelerate its sales expansion in France and abroad, and grow its product and tech teams.
Cohort is leveraging Web3 to push relationship between brands and customers to the next level
Cohort’s NFT-powered platform provides a novel approach to marketing and demonstrates that web3 technology can result in practical benefits rather than just speculation. The start-up developed a SaaS-based solution that helps global and local brands create innovative experiences around their products, going beyond the usual membership card or loyalty points.
Brands can now offer, at scale, exclusive limited editions, unique services linked to a product, VIP experiences, and much more, to customers who increasingly expect more from their preferred brands. Relying on built-in privacy, Cohort guarantees that data and assets are owned by the user: customers can decide when and where to share their data with brands and businesses.
Séraphie de Tracy, co-founder and CEO of Cohort mentions: “A new era of customer engagement is emerging: customers demand more from brands and desire greater control over their data. Web3 is providing marketers with a unique opportunity to upgrade their proven marketing tactics in this new environment. With Cohort, brands can unlock a new stage of customer experience: offer a new class of hybrid products mixing physical and digital, provide exclusive membership to their communities, push collaborations across brands to new levels and create social dynamics around their digital assets, helping both acquisition and retention. Marketing as we know it is being completely reinvented - for the better.”
NFT and Web3 seemed to be a thing for marketing executives and tech fans only. With Cohort, NFT-powered experiences and products can now enter the mainstream.
Making web3 accessible to all brands and their customers with a unique “no code, no crypto, no wallet” solution
Today, only large companies and web3 native brands have access to NFT-powered marketing solutions, due to the cost and time commitment. Cohort’s technology makes web3 accessible to all brands and customers by removing barriers to adoption with a “no-code, no-crypto, no-wallet” solution.
Companies can launch NFT-powered campaigns in just a few hours and do not need to have any prior knowledge of crypto or even own a digital wallet. Cohort developed an array of integrations, including Salesforce and Shopify, enabling brands to offer their campaigns through their current channels.
Prominent fashion and lifestyle brands such as Etam, Socque Paris and L’Atelier Shelter, already launched campaigns with Cohort to celebrate a key brand moment and acquire new customers, create add ons and services attached to a physical product, or launch personalized loyalty and rewards schemes.
Camille Cour, founder of Socque Paris, sustainable shoe brand for women, confirms: “At the end of 2022, we launched the first pair of shoes with a lifetime guarantee in partnership with Cohort. This initiative, based on a warranty certificate in the form of an NFT, was part of our desire to offer our customers innovative experiences around sustainable fashion. Just by showing the NFT certificate at our partner shoemakers our customer gets the right to lifetime repair for free. The same NFT unlocks advantages on our online store. The Cohort solution, both turnkey and flexible, allowed us to implement it very quickly with a fluid and totally secure customer journey.”
This seed round will fund investments in sales marketing and the recruitment of key team members, including sales executives, product experts and developers, tripling the size of the team in the next 12 months.
“After only a few months of operation, we received extraordinary market feedback from brands and even more importantly from their end customers. Cohort is leading a new wave of digital engagement, and this funding will allow us to keep our product leadership and to fulfill our vision: reinvent the customer relationship both online and offline,” adds Séraphie de Tracy, cofounder and CEO.
For Gil Doukhan, Partner at IRIS, “Web3 is a buzz word every investor and marketing expert has heard of but making it real and useful for customers around the world is a challenge Cohort is tackling with success. We are proud to support entrepreneurs who come from web3 and have built big software platforms in the traditional world, as they are the best positioned to address this subject.”
